Let’s Talk: My business is in trouble. What can I do to survive?

The piece quoted Ajay Unni, Founder and CEO, StickmanCyber, sharing his experience as an entrepreneur on how to navigate tough market conditions.

Read Ajay’s contribution to the article below, and read the full article as published in the Dynamic Business here.

“In my 30 years as an entrepreneur and 15+ years as owner of StickmanCyber the most important survival skills I’ve learnt is the power of perseverance and not being afraid to ask for help. 

“As business owners we often think we’re alone and there is no support, but I encourage anyone that is struggling to reach out to family, friends, and work acquaintances. Sometimes that one phone call can make all the difference.

“Know that you don’t need to be the sole owner of your business for it to survive. Bring in a business partner as an equity owner, get a loan from the bank or look at what government grants and assistance is available.

“The key thing is to keep an open mind, trust your instinct and don’t lose sight of why you started the business in the first place. Reconnect with your purpose and go and ask for help.”

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